You pay simply to have someone view your website. This is similar to the very popular pay per click model which is used by Google AdWords. The difference is that with Google AdWords you pay every time someone clicks on your Google Ad located on the side of Google search results or on a related […]

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Contextual advertising is one that is related to the contents and the theme of a website or a part of it, as well as the interests, needs and searches made by the user who enters it. It is a system that uses platforms such as Google, Bing, Facebook and many others to get their ads […]

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There was a time when a client had to go places just to get the best deal out of the ‘n’ number of deals in the market and now he is doing the same thing just by clicking on his screen. This is the impact of digitization has on the industry currently. It has reduced […]

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