Media Advertising

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February 24, 2019
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Contextual advertising is one that is related to the contents and the theme of a website or a part of it, as well as the interests, needs and searches made by the user who enters it. It is a system that uses platforms such as Google, Bing, Facebook and many others to get their ads that appear on those portals that use them get a higher rate of return. A concept that, in addition, marries with the idea of not introducing intrusive advertising and with value of interest for the user. Because it is always related to the content that is being viewed, as well as that which arouses the curiosity of the consumer, it has greater efficiency and does not generate the feeling of being something imposed to demand the attention of the latter. Everything that has an intrusive character is frowned upon, especially by the modern audience, and this is a mild alternative that does work. A concept that, in addition, marries with the idea of not introducing intrusive advertising and with value of interest for the user. Because it is always related to the content that is being viewed, as well as that which arouses the curiosity of the consumer, it has greater efficiency and does not generate the feeling of being something imposed to demand the attention of the latter. Everything that has intrusive character is frowned upon, especially by the modern audience, and this is a soft alternative that makes it easier to show the advertisements.

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